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Mothersday

Constructions of motherhood and femininity in social media posts

Bibliographic Data

ID12259489
AuthorsRose Capdevila (0000-0002-3014-6938, Open University, UK, corresponding author), Charlotte Dann (0000-0003-3192-3249, University of Northampton), Lisa Lazard (0000-0003-4343-0193, Open University, UK), Sandra Roper (0000-0003-4755-4679, University of Bedfordshire), Alain Locke (0000-0002-2759-0579, Keele University)
Year2022
Volume32
Issue3
Pages336-356
Publication date2022-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFeminism & Psychology (JOURNAL)
Journal identifiersISSN: 0959-3535 • E-ISSN: 1461-7161
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/09593535221107832
OpenAlexW4289545682
LanguageEN
Citations received7
References cited36

Images and representations of parenting, and particularly mothering, have become commonplace on social media platforms over the past decade. These displays, however, take place in the context of popular contemporary discourses around gender and parenting that are in many ways prescriptive. This paper explores the constructions of mothering online through an analysis of posts about mothers on Mother’s Day from 2018 to 2020. Data were collected from Instagram and Twitter using hashtags such as #mothersday, #happymothersday and #motheringsunday. Both content and thematic analyses were conducted. This paper will consider three main themes that were identified in the data: “Beauty & biology”; “Grief & loss” and “Care (& COVID)”, with a focus on constructions of gendered parenting and family through the explicit celebration of the lives and roles of mothers. The findings provide insight into normative constructions of gender and how these are mediated through the affordances of social media platforms in a neoliberal context

Aesthetics · Affordance · Art · Beauty · Context (archaeology · Femininity · Normative · Qualitative research · Social media · Social science · Sociology · Thematic analysis · Gender Studies · Gender, Feminism, and Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Social Psychology

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Unique citing works7
Citations per year1,75
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 7

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