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Exploring the effectiveness of media in communicating public health messages to people with learning disabilities during the pandemic

Bibliographic Data

ID12313229
AuthorsStephen J Macdonald (0000-0003-4409-9535, Durham University, corresponding author), Alexander Wilde (0000-0003-1583-3833, Durham University)
Year2024
Volume40
Issue5
Pages1176-1194
Publication date2024-04-02
Open AccessYes
TypeARTICLE
VenueDisability & Society (JOURNAL)
Journal identifiersISSN: 0968-7599 • E-ISSN: 1360-0508
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/09687599.2024.2333017
OpenAlexW4393408177
LanguageEN
Citations received3
References cited18

The article aims to explore mass and social media's role in communicating public health messages in Britain during the COVID-19 pandemic.The article presents findings from a realist mixed methods study analysing data collected from 137 participants who have a learning disability and/or autism.Our study discovered that participants reported that social media only led to confusion because of contradictory messages being presented on COVID-19.Although people with learning disabilities and/or autism preferred gaining information from TV news, they also reported that this information was often confusing and inaccessible.Participants drew on family members, and social care professionals, to explain and help them negotiate the complexities of public health messages during the global pandemic.The study concludes by suggesting the need for accessible information and health communications to effectively contend with any future global pandemic or health emergency to reduce the health risks for people with learning disabilities and/or autism. Point of interest Our study explores how successful TV, the Internet and radio were in communicating public health messages to people with learning disabilities and/or autism. The research illustrates that public health messages presented on TV, the Internet and radio confused participants. The findings highlight that it was parents, friends, and/or partners who helped explain public health messages communicated from the mass media to people with learning disabilities and/or autism

Coronavirus disease 2019 (COVID-19 · Internet privacy · Media studies · Pandemic · Political science · Public health · Public relations · Sociology · Computer Science · COVID-19 and Mental Health · Medicine · Nursing · Psychology

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Citations per year1.5
Citation span2024 - 2026 (3)
Highly citedNo

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