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Imperfect Information in Menstrual Health and the Role of Informed Choice

Bibliographic Data

ID12318460
AuthorsTanya Mahajan (Zariya, India., corresponding author)
Year2019
Volume26
Issue1-2
Pages59-78
Publication date2019-01-18
Open AccessYes
TypeARTICLE
VenueIndian Journal of Gender Studies (JOURNAL)
Journal identifiersISSN: 0971-5215 • E-ISSN: 0973-0672
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0971521518811169
OpenAlexW2910799541
LanguageEN
Citations received9
References cited3

This article explores how imperfect information and the culture of silence around menstruation have shaped the menstrual hygiene product market. It is generally considered that the use of sanitary napkins is equivalent to hygiene. This view is critically evaluated in light of evidence. In a highly competitive market, materials used in sanitary napkin products have evolved significantly. Policymakers and regulators need to be informed about the nature of products entering the Indian market and their implications on women’s health and cost to the environment. The menstrual hygiene market now offers some less-known innovations such as menstrual cups, reusable cloth pads and compostable sanitary napkins that could offer a more sustainable direction to the industry. However, they also have their own barriers to access and use. Given the increasing choice available in the market and potential for accessing information, it has become pertinent that relevant stakeholders—such as women, government officials and the media—are made aware of the basket of options for menstrual hygiene management. Field experiments done to this end indicate that informed choice will automatically ensure that cost to women’s health and the environment is minimised

Business · Economics · Government (linguistics · Hygiene · Menstruation · Medicine · Menstrual Health and Disorders · Marketing

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    Open Access•Julie Hennegan, Inga T Winkler et al.•Sexual and Reproductive Health…•2021

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    Open Access•Sinazo Nomsenge•Society in Transition•2024

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    Open Access•Mahashweta Chakrabarty, Aditya Singh et al.•Journal of Biosocial Science•2024

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    Open Access•Sarah Dickin, Sara Gabrielsson et al.•Health & Place•2025

  • Where is menstruation in global health policy? The need for a collective understanding

    Open Access•Jennifer M Mcallister, Fran Amery et al.•Global Public Health•2025

  • Understanding Period Poverty

    Open Access•Laura Rossouw, Hana Ross•International Journal of…•2021

  • National Monitoring for Menstrual Health and Hygiene

    Open Access•Annie D Smith, A Muli et al.•International Journal of…•2020

  • Toward sustainability in menstrual health

    Kaira Kuhu Naidu, Hansa Mukherjee et al.•Health Care For Women International•2025

  • Menstrual health inequities and “period poverty” in Canada

    Open Access•Ann C Lee, Leisha Toory et al.•Canadian Journal of Public Health•2024

  • Menstrual Hygiene Practices, Wash Access and the Risk of Urogenital Infection in Women from Odisha, India

    Open Access•Padma Das, Kelly K Baker et al.•PLoS ONE•2015

Citations per year1.5
Citation span2020 - 2025 (6)
Highly citedNo

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