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Art and fine wine

A case study in the aestheticization of consumption

Bibliographic Data

ID12342547
AuthorsLlewellyn Negrin (0000-0003-2960-8274, ,, corresponding author)
Year2015
Volume29
Issue3
Pages419-433
Publication date2015-04-16
Open AccessNo
TypeARTICLE
VenueContinuum (JOURNAL)
Journal identifiersISSN: 1030-4312 • E-ISSN: 1469-3666
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/10304312.2015.1025357
OpenAlexW2038863412
LanguageEN
Citations received1
References cited14

This paper examines the reasons for the increasing association between art and fine wine in recent times. It argues that this convergence is part of a wider phenomenon where art has increasingly been employed to market ‘lifestyle’ commodities such as fashion and haute cuisine, and explains this with reference to the increased importance placed on aesthetics in the process of consumption in postmodern culture. In this context, art serves as an apt vehicle for promoting the idea of consumption as style insofar as it symbolizes a mode of life which transcends crass materialism. At the same time as it is used for commercial purposes, art is only able to perform this function by disavowing its own commodity status

Advertising · Aesthetics · Art · Art market · Business · Commodity · Consumption (sociology · Context (archaeology · Convergence (economics · Economics · Epistemology · Literature · Market economy · Materialism · Phenomenon · Postmodernism · Sociology · Style (visual arts · Visual arts · Wine · Art History and Market Analysis · Culinary Culture and Tourism · History · Philosophy · Wine Industry and Tourism

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Citations per year0.2
Citation span2021 - 2021 (1)
Highly citedNo

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