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Public eHealth and new scenarios in terms of risks and opportunities

A specific focus on cyberpharmacies

Bibliographic Data

ID12346148
AuthorsGrazia Orizio (University of Brescia, corresponding author), Umberto Gelatti (0000-0001-7888-5716, University of Brescia)
Year2010
Volume20
Issue1
Pages29-41
Publication date2010-02-01
Open AccessNo
TypeARTICLE
VenueSocial Semiotics (JOURNAL)
Journal identifiersISSN: 1035-0330 • E-ISSN: 1470-1219
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/10350330903438394
OpenAlexW2079084406
LanguageEN
Citations received1
References cited38

The Internet has changed several aspects of our lives, including health. The purpose of this article is to discuss some public health implications of the spread of the Internet, from the perspectives of health professionals, health organizations and patients. Emphasis is placed on the rising phenomenon of purchasing health services online, particularly drugs. Pharmaceutical preparations can be bought from cyberpharmacies, often without a medical prescription. This analysis of the marketing strategies of cyberpharmacies focuses on the semiosis of online drug-selling and the risk of shaping an understanding of medical products in terms of other commodities. The potential effects of this phenomenon in terms of the doctor–patient relationship and of health system implications are discussed as well

Business · eHealth · Health care · Internet privacy · Medical prescription · Phenomenon · Political science · Public health · Public relations · The Internet · World Wide Web · Computer Science · Health Literacy and Information Accessibility · Medicine · Nursing · Pharmaceutical industry and healthcare · Social Media in Health Education · Marketing

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Citations per year0.07
Citation span2012 - 2012 (1)
Highly citedNo

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