Theory and Method for Studying How Media Messages Prompt Shared Brain Responses Along the Sensation-to-Cognition Continuum
Bibliographic Data
| ID | 12387239 |
|---|---|
| Authors | Ralf Schmälzle (0000-0002-0179-1364, Michigan State University, corresponding author) |
| Year | 2022 |
| Volume | 32 |
| Issue | 4 |
| Pages | 450-460 |
| Publication date | 2022-04-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication Theory (JOURNAL) |
| Journal identifiers | ISSN: 1050-3293 • E-ISSN: 1468-2885 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1093/ct/qtac009 |
| OpenAlex | W4224327128 |
| Language | EN |
| Citations received | 4 |
| References cited | 54 |
When members of an audience are exposed to the same messages, their brains will, to a certain degree, exhibit similar responses. These similar, and thus shared audience responses constitute the recruitment of sensory, perceptual, and higher-level neurocognitive processes, which occur separately in the brain of each individual, but in a collectively shared fashion across the audience. A method called inter-subject-correlation (ISC) analysis allows to reveal these shared responses. This manuscript introduces a theoretical model of brain function that explains why shared brain responses occur and how they emerge along a gradient from sensation to cognition as individuals process the same message content. This model makes results from ISC-based studies more interpretable from a communication perspective, helps organize the results from existing studies across different subfields, and generates testable predictions. The article discusses how research at the nexus of media, audience research, and neuroscience contributes to and advances communication theory
Cognition · Cognitive psychology · Cognitive science · Neurocognitive · Nexus (standard · Perception · Perspective (graphical · Sensation · Action Observation and Synchronization · Cognitive Science and Education Research · Computer Science · Media Influence and Health · Neuroscience · Psychology · Artificial Intelligence
Psychophysiological Measurement and Meaning
Tailored and Targeted Health Communication
From sensation to cognition
A Taxonomy of External and Internal Attention
Interest
Speaker–listener neural coupling underlies successful communication
Network Neuroscience Reveals Distinct Neuromarkers of Flow During Media Use
Stories Collectively Engage Listeners’ Brains
The Limited Capacity Model of Mediated Message Processing
Toward a hierarchical model of social cognition
Opposing Conceptions of the Audience
Increasing clarity where it is needed most
Neural Prediction of Communication-Relevant Outcomes
Communication Neuroscience
Taking messages into the magnet
An activation model of information exposure
Audience Involvement in Advertising
| Unique citing works | 4 |
|---|---|
| Citations per year | 1,33 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |