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Unmoderated Focus Groups as a Tool for Inquiry

Bibliographic Data

ID12392381
AuthorsMartha M Canipe (0000-0001-6721-0908, Northern Arizona University, corresponding author), Martha Canipe (Northern Arizona University)
Year2020
Publication date2020-09-23
Open AccessYes
TypeARTICLE
VenueQualitative Report (JOURNAL)
Journal identifiersISSN: 1052-0147 • E-ISSN: 2160-3715
PublisherNova Southeastern University (PUBLISHER • US)
DOI10.46743/2160-3715/2020.4604
OpenAlexW3089286227
LanguageEN
Citations received1
References cited1

Focus groups are a commonly used methodology to explore ideas in a group setting with a researcher acting as moderator. However, in some contexts the presence of a moderator may unduly influence the responses of focus group participants. I report on the use of unmoderated focus groups, a modification of the traditional focus group methodology. Unmoderated focus groups are made up solely of participants in the research study and as such remove the direct influence of the researcher. I found that this methodology uncovered richer identity stories than interviews did alone. In this article, I present the methodology as well as potential constraints for its use in qualitative research

Aesthetics · Epistemology · Focus (optics · Focus group · Identity (music · Moderation · Qualitative research · Social science · Sociology · Anthropology · Focus Groups and Qualitative Methods · Psychology · Social Psychology

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Citations per year0.33
Citation span2023 - 2023 (1)
Highly citedNo
Open DOIOpen Access
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