Social representations of organ donors and non‐donors

Bibliographic Data

ID12396779
AuthorsMary Anne Lauri (0000-0001-5219-8010, University of Malta, corresponding author), Josef Lauri (0000-0001-6338-963X, University of Malta)
Year2005
Volume15
Issue2
Pages108-119
Publication date2005-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Community & Applied Social Psychology (JOURNAL)
Journal identifiersISSN: 1052-9284 • E-ISSN: 1099-1298
PublisherWiley (PUBLISHER • GB)
DOI10.1002/casp.815
OpenAlexW1980943194
LanguageEN
Citations received5
References cited18

This paper illustrates the empirical investigation of social representations by means of photographs as stimulus material and the technique of correspondence analysis to study the resulting data. The research was part of a campaign carried out to promote organ donation in Malta. The study tries to find out whether a public communication campaign could change perceptions. Five focus groups were held before the campaign and another five, two months after the campaign. Part of the data collected through these focus groups was analysed using correspondence analysis. The results showed that before the campaign, donors were generally perceived to be either young or important people or public personalities. After the campaign, donors were perceived more to be ordinary family people, educated, generous and religious. On the other hand, before the campaign, non‐donors were seen as conservative, uncouth and uncaring, whereas after the campaign non‐donors were generally perceived to be older, uninformed and uneducated people. Copyright © 2005 John Wiley & Sons, Ltd

Donation · Focus group · Organ donation · Perception · Personality · Personality psychology · Political science · Public opinion · Sociology · Community Health and Development · Cultural Differences and Values · Law · Medicine · Psychology · Social Psychology · Social Representations and Identity · Transplantation

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