The E-Marketing Strategy of Hamas
Bibliographic Data
| ID | 12407366 |
|---|---|
| Authors | Tomer Mozes (University of Haifa, corresponding author), G Weimann (0000-0002-5491-9210, University of Haifa) |
| Year | 2010 |
| Volume | 33 |
| Issue | 3 |
| Pages | 211-225 |
| Publication date | 2010-02-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Studies in Conflict and Terrorism (JOURNAL) |
| Journal identifiers | ISSN: 1057-610X • E-ISSN: 1521-0731 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/10576100903555762 |
| OpenAlex | W2074375175 |
| Language | EN |
| Citations received | 2 |
| References cited | 6 |
Given the growth of Internet research in recent years, it is rather surprising that research of online terrorism and countermeasures has been lacking theoretical and conceptual frameworks. The present study suggests applying the concepts and models taken from e-marketing to the study of terrorist websites. This work proves that when Hamas builds an array of sites in the Internet, it complies with the same rules that the Western business world follows. CitationChaffey et al. (2000) constructed a model comprised of eight decision points in the process of building a business-oriented Internet site. Although the model was developed for commercial purposes, the present study demonstrates how it could be used as an analytic framework to study terrorist websites. As shown, most of the decision points in the model were relevant to the Palestinian Information Center group of websites. Understanding the e-marketing strategy of Hamas will allow the construction of a competing marketing strategy in order to market rival ideological consumer products. Notes 1. “Hamas: Background Q&A.” Council on Foreign Relations. 16 March 2006. Available at http://cfrterrorism.org/groups/hamas.html 2. “Country Reports on Terrorism 2005,” United States Department of State. Office of the Coordinator for Counterterrorism. US Department of State Publication 11324. April 2006, p. 196
Advertising · Business · Ideology · Order (exchange · Political science · Politics · Public relations · State (computer science · Terrorism · The Internet · Work (physics · World Wide Web · Computer Science · Engineering · Jewish and Middle Eastern Studies · Law · Terrorism, Counterterrorism, and Political Violence · Marketing
| Unique citing works | 2 |
|---|---|
| Citations per year | 0.17 |
| Citation span | 2014 - 2023 (10) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |