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Masculinity, Male Sexual Virility, and Use of Aphrodisiacs in Ghana

Bibliographic Data

ID12412658
AuthorsDaniel Y Fiaveh (0000-0002-2505-4465, University of Cape Coast, Ghana, corresponding author)
Year2019
Volume28
Issue2
Pages165-182
Publication date2019-11-13
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Journal of Men s Studies (JOURNAL)
Journal identifiersISSN: 1060-8265 • E-ISSN: 1933-0251
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1060826519887510
OpenAlexW2988805571
LanguageEN
Citations received12
References cited24

Indigenous peoples’ knowledge of and expertise in herbal remedies is not new. Although studies have emphasized use of herbal medicine in Africa, it remains unclear how gender impacts the uptake of herbal remedies as aphrodisiac-therapeutic types. Using qualitative data from urban Ghana, this article examines how cultural expectations of male sexuality in intimate heterosexual relationships influence the marketing and patronage of local aphrodisiacs, that is, herbal bitters in the West African context. Analysis reveals links with how men talk about notions of manhood and experiences of herbal bitters, including issues related to insecurities about hegemonic masculine ideals and women’s power. Although dominant masculinity has been associated with practices that allow men’s control over women, it also functions to harm men’s sexuality. Harm reduction requires behavioral modification and sexual and reproductive health and rights education program via media advocacy. A call to scale-up research, policy development, and implementation in regard to the production, advertisements, and patronage of local aphrodisiacs especially in countries in Africa where the phenomenon has risen to problematic levels is sine qua non to this approach

Agency (philosophy · Alternative medicine · Aphrodisiac · Context (archaeology · Geography · Harm · Hegemonic masculinity · Human sexuality · Indigenous · Masculinity · Qualitative research · Social science · Sociology · Virility · African Sexualities and LGBTQ+ Issues · Gender Roles and Identity Studies · Gender Studies · Marriage and Sexual Relationships · Medicine · Psychology · Social Psychology

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Unique citing works12
Citations per year2,4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 10

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