Cowboy up!”

Non-Hegemonic Representations of Masculinity in Children's Television Programming

Bibliographic Data

ID12412977
AuthorsKristen Myers (0000-0002-3516-2929, corresponding author)
Year2012
Volume20
Issue2
Pages125-143
Publication date2012-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Journal of Men s Studies (JOURNAL)
Journal identifiersISSN: 1060-8265 • E-ISSN: 1933-0251
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.3149/jms.2002.125
OpenAlexW1966497474
LanguageEN
Citations received8
References cited34

Because children consume television as their identities are being formed, it is important to analyze the messages that are communicated to them through television programming. Entire television networks are marketed toward children from a very young age. Many series present male characters that are not hegemonically masculine. Potentially, non-hegemonic male characters could help disrupt the traditional gendered order by providing alternative, pro-feminist role models for young children. However, in my analysis of programming in four television series aimed at elementary school children (ages 5–11), I find that the non-hegemonic males actually helped reinscribe the dominance of hegemonic masculinity, ultimately reinforcing the traditional gendered order. Although children do not passively accept messages from television, these messages do shape larger gendered scripts that inform interactions

Hegemonic masculinity · Hegemony · Masculinity · Political science · Politics · Sociology · Gender Roles and Identity Studies · Gender Studies · Gender, Feminism, and Media · Media, Gender, and Advertising · Psychology

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