Ubiquitous proximity e‐service for trust collaboration
Bibliographic Data
| ID | 12420292 |
|---|---|
| Authors | Yuan‐Chu Hwang (National United University, corresponding author), Soe‐Tsyr Yuan (National Chengchi University) |
| Editors | Jong Hyuk Park (0000-0003-1831-0309) |
| Year | 2009 |
| Volume | 19 |
| Issue | 2 |
| Pages | 174-193 |
| Publication date | 2009-04-03 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/10662240910952337 |
| OpenAlex | W2146649905 |
| Language | EN |
| References cited | 13 |
Purpose The authors seek to propose the notion of ubiquitous proximity e‐service for exploring collective wisdom in the ubiquitous environment. Ubiquitous proximity e‐service highlights the collective effort focused on collecting the user group's power as the reference for ubiquitous trust decisions. Design/methodology/approach This paper provides some theoretical utility support for ubiquitous proximity e‐service. The “homophily” describes the tendency of individuals to associate and bond with similar others. By highlighting the “homophily” of e‐service participants, these isolated individuals can be treated as a group with proximity. The main value of ubiquitous proximity e‐service utilizes the network effect from the collective effort of interpersonal social network. Findings In order to leap the trust barrier for users to embrace these ubiquitous e‐services, ubiquitous proximity e‐service makes it possible for users to collaborate with their nearby user groups to establish a reliable and trustworthy interaction environment. The simulation outcomes for trust decision quality enhancement show a significant improvement in a variety of environment settings. Practical implications A significant value of ubiquitous proximity e‐service lies in the increased possibility of establishing innovative social network relationships. From the interpersonal perspective, unfamiliar strangers can make connections with individuals who are proximal and homoplastic to them. The strength of proximity gives people better chances to make interpersonal connections, including both weak ties and strong ties. By combining those interpersonal tie relationships, ubiquitous proximity e‐service can easily cause information diffusion and effectively encourage collective wisdom. Originality/value The paper advocates the utility of ubiquitous proximity e‐service that can be realized in the e‐commerce environment and which enables information diffusion effectively
Business · Homophily · Human–computer interaction · Internet privacy · Interpersonal communication · Originality · Service (business · Ubiquitous computing · Value (mathematics · Computer Science · Opportunistic and Delay-Tolerant Networks · Personal Information Management and User Behavior · Privacy, Security, and Data Protection · Psychology · Social Psychology · Marketing
Social structure and network analysis
Embedded trust
Collective dynamics of ‘small-world’ networks
The structural transformation of the public sphere
Information flow through strong and weak ties in intraorganizational social networks
Trust among Internet Traders
Social network size in humans
Social Pressures in Informal Groups
The Strength of Weak Ties
Birds of a Feather
The Strength of Weak Ties
| Highly cited | No |
|---|