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Loyalty and well-being explain serial crowdfunding backing behavior

An empirical test of complementary theories

Dados Bibliográficos

ID12420298
AutoresKalanit Efrat (0000-0001-9937-3816, Ruppin Academic Center, autor correspondente), Shaked Gilboa (0000-0002-5163-6127, Ruppin Academic Center), Andreas Wald (0000-0002-0034-3535, University of Agder), Rotem Shneor (0000-0001-9053-568X, University of Agder)
Ano2023
Volume34
Fascículo4
Páginas1293-1312
Data de publicação2023-08-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoInternet Research (JOURNAL)
Identificadores do periódicoISSN: 1066-2243 • E-ISSN: 2054-5657
EditoraEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/intr-09-2022-0707
OpenAlexW4385452174
IdiomaEN
Citações recebidas1
Referências citadas72

Purpose Despite the critical contribution of serial backers in advancing crowdfunding volumes, few studies have addressed the phenomenon of serial backing. Research on the motivations of backers suggests that cognitive antecedents influence pledging in crowdfunding projects according to the theory of planned behavior. However, intrinsic factors associated with different dimensions of well-being may also explain crowdfunding support. This study seeks to advance the understanding of drivers of serial backing by combining the theory of planned behavior and the theory of well-being. Design/methodology/approach The study draws on survey data from 336 serial backers, complemented by objective data on the number of campaigns and amounts invested by backers from Headstart, the largest crowdfunding platform in Israel. The research model is tested using structural equation modeling. Findings The findings indicate that the well-being of serial backers mediates the impact of attitude, subjective norms and social norms on their loyalty. However, while loyalty can be explained by elements of both theories, it does not translate into actual serial backing behavior. Originality/value This study is the first to systematically explore serial backers' motivations in crowdfunding and the influence of these motivations on their actual behavior. It combines two previously separate theories, the theory of planned behavior and the theory of well-being

Business · Control (management · Economics · Empirical research · Loyalty · Management · Originality · Statistics · Structural equation modeling · Test (biology · Theory of planned behavior · Value (mathematics · Computer Science · FinTech, Crowdfunding, Digital Finance · Mathematics · Microfinance and Financial Inclusion · Psychology · Sharing Economy and Platforms · Social Psychology · Marketing

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Obras citantes distintas1
Citações por ano1
Intervalo de citações2025 - 2025 (1)
Velocidade de citaçãorecent
Altamente citadoNão
Tipos de citaçãoNeutras: 1
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