Page ranking and topic‐sensitive page ranking
Micro‐changes and macro‐impact
Bibliographic Data
| ID | 12420766 |
|---|---|
| Authors | Felix Rimbach (University of Plymouth, corresponding author), Marius Dannenberg, Udo Bleimann |
| Editors | Steven Furnell (0000-0003-0984-7542) |
| Year | 2007 |
| Volume | 17 |
| Issue | 1 |
| Pages | 38-48 |
| Publication date | 2007-02-06 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/10662240710730489 |
| OpenAlex | W2086850176 |
| Language | EN |
| References cited | 2 |
Purpose – The purpose of this paper is to examine the marketing and sales implications of page ranking techniques, in terms of how companies may use knowledge of their operation to increase the chances of attracting custom
Advertising · Business · Data science · Information retrieval · Macro · Page view · Ranking (information retrieval · Web page · World Wide Web · Computer Science · Consumer Market Behavior and Pricing · Digital Marketing and Social Media · Web visibility and informetrics · Marketing
| Highly cited | No |
|---|