A framework and methodology for evaluating e‐commerce Web sites

Bibliographic Data

ID12420874
AuthorsRian van der Merwe (Curtin University, corresponding author), James Bekker (0000-0001-6802-0129, Stellenbosch University)
Year2003
Volume13
Issue5
Pages330-341
Publication date2003-11-11
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternet Research (JOURNAL)
Journal identifiersISSN: 1066-2243 • E-ISSN: 2054-5657
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/10662240310501612
OpenAlexW2164151586
LanguageEN
Citations received6
References cited9

The corporate Web site is an indispensable part of any e‐commerce venture. If users find it difficult to do electronic transactions, they will visit another online source, or go to a physical source instead. Evaluating the performance of e‐commerce Web sites has received some attention in the past few years, but there is still a pressing need for a more comprehensive approach. This paper attempts to address this need by providing an e‐commerce Web site evaluation framework and method built on solid business principles, and using multidimensional scaling to analyse evaluation data and present the results in a graphic manner for easy interpretation

Data science · E-commerce · Multidimensional scaling · The Internet · Web site · World Wide Web · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Technology Adoption and User Behaviour

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