Campaign Advertising in Taiwanese Presidential Elections
Bibliographic Data
| ID | 12422698 |
|---|---|
| Authors | Jonathan Sullivan (0000-0001-7275-6737, corresponding author) |
| Year | 2009 |
| Volume | 18 |
| Issue | 61 |
| Pages | 675-688 |
| Publication date | 2009-08-12 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Contemporary China (JOURNAL) |
| Journal identifiers | ISSN: 1067-0564 • E-ISSN: 1469-9400 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10670560903033968 |
| OpenAlex | W2006480986 |
| Language | EN |
| Citations received | 4 |
Campaign advertising in Taiwan, particularly at the presidential level, has increased in importance as the political and media contexts in which campaigns are fought has evolved. To further our understanding of this increasingly prevalent campaign tool, the article analyses a large number of television and newspaper advertisements for six presidential candidates across three campaigns. Extending prior research on Taiwan the analysis incorporates three dimensions of campaign advertising: the distribution, composition and tone of appeals. The findings suggest that, for better or worse, many elements of broader political competition in Taiwan are equally present in candidates' campaign advertising
Advertising · Advertising campaign · Business · Competition (biology · Newspaper · Political advertising · Political science · Politics · Presidential campaign · Presidential system · Television advertising · Tone (literature · Hong Kong and Taiwan Politics · Law · Media Studies and Communication · Social Media and Politics
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,27 |
| Citation span | 2011 - 2024 (14) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |