Time to put your marketing cap on

Mapping digital corporate media curriculum in the age of surveillance capitalism

Bibliographic Data

ID12424955
AuthorsNolan Higdon (0000-0001-8989-3244, Twitter (United States), corresponding author), Allison Butler
Year2021
Volume44
Issue5
Pages385-405
Publication date2021-02-23
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Review of Education Pedagogy & Cultural Studies (JOURNAL)
Journal identifiersISSN: 1071-4413 • E-ISSN: 1556-3022
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/10714413.2021.1877239
OpenAlexW3132062870
LanguageEN
Citations received1
References cited16

Critical media literacy scholars have long argued, and documented, the ways in which corporate media literacy seeks to produce media consumers rather than more responsible media users. However, until this study, critical scholars have not performed a broad analysis of 21st century digital corporate media literacy content. Given educational institutions’ renewed interest in media literacy education, and transition to distance education during the COVID-19 pandemic, it is crucial, especially for teachers, to determine whether critical media literacy scholars’ assessment of corporate-funded media literacy content has merit in digital spaces. As a result, this study employs a critical lens to curriculum map the lesson plans and curricula from nine companies’ (Apple, Facebook, Google, Nearpod, Intel, Microsoft, Twitter, Samsung, and Verizon Wireless) corporate media literacy content. The findings, which reveal the ideology behind the corporate contents’ values and learning outcomes, have important implications for media scholars and practitioners

Advertising · Business · Capitalism · Curriculum · Digital marketing · Pedagogy · Political science · Product (mathematics · Sociology · Child Development and Digital Technology · Digital Games and Media · Literacy, Media, and Education · Marketing

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