The Montalbano effect
Re-branding Sicily as a tourist destination
Bibliographic Data
| ID | 12428360 |
|---|---|
| Authors | Douglas Mark Ponton (0000-0002-9968-1162, University of Catania, corresponding author), Vincenzo Asero (0000-0002-6933-5461, University of Catania) |
| Year | 2015 |
| Volume | 23 |
| Issue | 4 |
| Pages | 342-351 |
| Publication date | 2015-11-09 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | On the Horizon The International Journal of Learning Futures (JOURNAL) |
| Journal identifiers | ISSN: 1074-8121 • E-ISSN: 2054-1708 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/oth-05-2015-0014 |
| OpenAlex | W1951038258 |
| Language | EN |
| Citations received | 3 |
| References cited | 15 |
Purpose – The purpose of this study is to focus on movie tourism, specifically on the “Montalbano effect”, which has seen increments in tourist visits to Sicilian sites featuring in the episodes of the popular TV series. It explores the concepts of genre and evaluative language in websites offering Montalbano tours in Sicily in an interdisciplinary perspective, aiming to combine insights from Tourism and Linguistics to analyse the phenomenon. Design/methodology/approach – The language of two corpora, one consisting of sites offering traditional Sicilian tours and another of sites devoted to Montalbano, is analysed in terms of genre and evaluative language. Findings – The study shows an emerging genre and genre hybridity that, it is suggested, are in response to market trends and may represent beginnings of a re-branding of Sicily as a tourist destination, away from past negative stereotypes associating the island with organised crime. Originality/value – The interdisciplinary aspect of the study represents a significant step towards a wider involvement of different disciplines in understanding an important social phenomenon
Archaeology · Art · Epistemology · Hybridity · Linguistics · Originality · Perspective (graphical · Phenomenon · Qualitative research · Sicilian · Social science · Sociology · Tourism · Value (mathematics · Visual arts · Anthropology · Computer Science · History · Management, Economics, and Public Policy · Philosophy
Identity Games
The Experiences of Film Location Tourists
Tourism and Intercultural Exchange
Film-Induced Tourism
Travel Blogs and the Implications for Destination Marketing
Promoting Destinations via Film Tourism
From television to the film set
The Discursive Construction of a World-Class City
Seeing is believing
Motion picture impacts on destination images
The tourist
Film tourism - Evolution, progress and prospects
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,6 |
| Citation span | 2021 - 2024 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |