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Science Communication Efforts and Identity at Popular Culture Conventions

Bibliographic Data

ID12431545
AuthorsVaughan James (0000-0002-2683-5917, University of Florida, Gainesville, FL, USA, corresponding author)
Year2020
Volume42
Issue3
Pages395-418
Publication date2020-05-28
Open AccessYes
TypeARTICLE
VenueScience Communication (JOURNAL)
Journal identifiersISSN: 1075-5470 • E-ISSN: 1552-8545
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1075547020928571
OpenAlexW3030935788
LanguageEN
Citations received2
References cited34

Informal science communication efforts play a large role in individuals’ science learning. The present study sought to examine a nontraditional science communication environment: popular culture conventions. Utilizing the communication theory of identity, identity was examined to determine how participants expressed their identities when interacting with science in the convention environment. Qualitative interviews were held with audience members ( n = 14) and science communicators ( n = 13). Interviews were thematically analyzed using the constant comparative method. Results suggest that audience members could experience changes in their identity, shifting their views so they thought of themselves as users, learners, and consumers of science

Aesthetics · Convention · Grounded theory · Identity (music · Media studies · Pedagogy · Political science · Public relations · Qualitative research · Science communication · Science education · Social science · Sociology · Animal and Plant Science Education · Climate Change Communication and Perception · Museums and Cultural Heritage · Psychology · Social Psychology

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Citations per year0.67
Citation span2023 - 2025 (3)
Highly citedNo

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