Effects of Exhibitors’ Trade Show Participation on market performance
Longitudinal research
Bibliographic Data
| ID | 12461808 |
|---|---|
| Authors | Bong-Sung Kim (0000-0002-4117-0108, Kyung Hee University), Kyoung-Bae Kim (0000-0002-9165-0580, Department of Tourism Management, Dong-A University, Busan, South Korea, corresponding author), Chang-won Park (Kyung Hee University), Changwon Park (0000-0001-9751-5323, Kyung Hee University), Jiyeon Lee (0000-0002-2747-8472, Kyung Hee University) |
| Year | 2020 |
| Volume | 25 |
| Issue | 12 |
| Pages | 1343-1358 |
| Publication date | 2020-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2020.1851275 |
| OpenAlex | W3117891382 |
| Language | EN |
| Citations received | 4 |
| References cited | 72 |
This study proposed a structural model capturing the exhibitor’s internal resources, a trade show (TS) outputs and domestic market and international export performance derived from the conceptual framework underpinning the resource-based theory. Longitudinal analysis is applied to determine how TS output affects market performance over time after the conclusion of the TS. The results showed that the exhibitor’s resources partially affected TS output and market performance and that TS output influenced market performance differently over time after the TS ended. By providing a better understanding of market performance in a TS context, this paper enriches research on TS issues
Business · Conceptual framework · Context (archaeology · Domestic market · Economics · Industrial organization · International trade · Resource (disambiguation · Sociology · Underpinning · Computer Science · Conferences and Exhibitions Management · Engineering · Sport and Mega-Event Impacts · Marketing
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| Citations per year | 2 |
|---|---|
| Citation span | 2024 - 2025 (2) |
| Highly cited | No |