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Relationship between Destination Image and Tourists' Future Behavior

Observations from Jeju Island, Korea

Bibliographic Data

ID12461964
AuthorsYumi Park (0009-0006-6537-2333, Oklahoma State University, corresponding author), David Njite (Oklahoma State University)
Year2010
Volume15
Issue1
Pages1-20
Publication date2010-02-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAsia Pacific Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1094-1665 • E-ISSN: 1741-6507
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/10941660903510024
OpenAlexW2049437077
LanguageEN
Citations received11
References cited41

The objectives of this study were to examine the influence of destination image of Jeju Island on tourists' satisfaction and future behavior as well as to suggest ideas Jeju Island should adopt to improve its current marketing strategy. The image of Jeju Island was assessed on four factors: “environment”, “attractions”, “value for money” and “climate”. Three factors, “environment”, “attractions” and “value for money”, have a significant effect on satisfaction and also influence future behavior. The structural equation model (SEM) was used to verify the relationship between image, satisfaction and future behavior. The SEMs were analyzed to find the differences between the four segments in relation to the perceived image of Jeju. Different segments have different image perceptions of Jeju Island. The different dimensions of Jeju Island image have different influences on the different segments of tourists. The findings of this study contribute to development of the marketing strategies to satisfy tourists' needs on Jeju Island, Korea

Advertising · Business · Destination Image · Destinations · Geography · Perception · Statistics · Structural equation modeling · Tourism · Value (mathematics · Consumer Perception and Purchasing Behavior · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Mathematics · Psychology · Marketing

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Unique citing works11
Citations per year0.73
Citation span2011 - 2024 (14)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 11

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