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Current Situation of Rural Residents’ Tourism

A Case Study in Zhejiang Province in China

Bibliographic Data

ID12462292
AuthorsXinqiao Fan (Zhejiang Gongshang University, corresponding author), Xin-qiao Fan, LU Zheng-lan (0000-0003-4169-9500, Zhejiang Gongshang University), Zheng-lan Lu, Hengxuan Wu (Zhejiang Gongshang University), Heng-xuan Wu
Year2013
Volume19
Issue10
Pages1191-1206
Publication date2013-10-15
Open AccessNo
TypeARTICLE
VenueAsia Pacific Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1094-1665 • E-ISSN: 1741-6507
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/10941665.2013.840657
OpenAlexW2003887627
LanguageEN
Citations received1
References cited11

China is a large agricultural country. At the end of 2011, rural residents accounted for 48.7% of the total population. Without the participation of rural residents, the development of China's tourism would be incomplete. The outset of rural residents' tourism will be crucial to 50% of China's tourism market. This article, through two years' questionnaire surveys, interviewed 600 rural residents from 38 villages in Zhejiang province, analyzed the current situation of rural residents' tourism market and rural residents' tourism consumption behavior. This survey provided theoretical researches for developing the tourism market of rural residents, and had some significance on stimulating domestic demand, promoting economic growth and improving the standard of rural residents' life.Key words: Zhejiang provincerural residentstourism marketcurrent situationconsumption behavior Notes1 Traveling rate = the number of tourists/the whole national population.2 Data Sources: National Bureau of Statistics Urban Social and Economic Investigations Division (Citation2011).3 Note (Aaker & Day, Citation1990, pp. 392–393): When the proportions within a population are unknown, the usual procedure is to assume the worst case, that is, where population variance is at its maximum. Here, a "conservative response format of 50/50%" means that we assume that 50% of the population will have a negative attitude, and the other 50% have a positive attitude to any particular question. Since a 95% confidence level with a 5% sampling error was selected, our required sample size is n = (1.96)2 (0.50)(0.50)/(0.05)2 = 384.16; rounded to 400. Sample-size calculation is independent of the size of the total population. It is the sampling size that determines the error. See Aaker and Day (Citation1990, pp. 392–393)

China · Consumption (sociology · Economic growth · Economics · Geography · Political science · Population · Rural area · Rural settlement · Rural tourism · Sample (material · Socioeconomics · Sociology · Survey sampling · Tourism · Tourism geography · Cruise Tourism Development and Management · Demography · Diverse Aspects of Tourism Research · Tourism, Volunteerism, and Development

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Citations per year0.33
Citation span2023 - 2023 (1)
Highly citedNo

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