A framework of tourist behavioral investment and application to small city tourism marketing
Bibliographic Data
| ID | 12462545 |
|---|---|
| Authors | Shangzhi Qiu (0000-0002-5673-4914, Xiamen University, corresponding author), Liping A Cai (0000-0003-3346-906X, Purdue University West Lafayette), Liping Cai (0000-0002-7324-7392, School of Hospitality and Tourism Management, Purdue University, West Lafayette, IN, USA) |
| Year | 2020 |
| Volume | 26 |
| Issue | 2 |
| Pages | 81-94 |
| Publication date | 2020-05-13 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2020.1762684 |
| OpenAlex | W3025685801 |
| Language | EN |
| Citations received | 2 |
| References cited | 58 |
The traditional marketing may not bring advantage to small cities with low awareness and limited budget in competition with renowned destinations. To provide a new tool for small cities in this situation, this study introduces the concept of tourist behavioral investment and elaborated how it influences tourist decisions. By synthesizing the literature on behavioral investment and tourist decision-making, a conceptual framework is proposed that depicts the tourist behavioral investment at three levels of decisions (i.e. trip level, destination level, and service level). Implications of the proposed framework on small city marketing are discussed that should be informative to stimulating empirical investigations
Advertising · Business · Geography · Investment (military · Political science · Tourism · Tourist industry · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Sharing Economy and Platforms · Marketing
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The Commitment-Trust Theory of Relationship Marketing
Prospect Theory
Consumer behaviour in tourism
Commitment and its theorized determinants
A systematic review of cognitive biases in tourist decisions
Behavioral Investments in the Short Term Fail to Produce a Sunk Cost Effect
The mental accounting of sunk time costs
Role of social media in online travel information search
Building and testing theories of decision making by travellers
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Sunk costs and travel cancellation
Destination image and tourist loyalty
Tourism-driven urbanization in China’s small town development
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Expanding the functional information search model
Attitude determinants in tourism destination choice
An Integrative Model of Tourists’ Information Search Behavior
Tourist hesitation in destination decision making
The usefulness of selected variables for predicting activity loyalty
The Economics of Information
Commitment and satisfaction in romantic associations
A longitudinal test of the investment model
The effect of severity of initiation on liking for a group
A Comparative Analysis of Three Consumer Decision Strategies
Commitment Processes in Close Relationships
Cognitive Effort, Affect, and Choice
| Citations per year | 0.4 |
|---|---|
| Citation span | 2021 - 2025 (5) |
| Highly cited | No |