Theme park revenue management with a dual admission policy
Bibliographic Data
| ID | 12463034 |
|---|---|
| Authors | Young Dae Ko (0000-0003-4069-3473, Sejong University), Kyungsu Park (0000-0002-5386-5222, Department of Industrial and Management Systems Engineering, Dong-A University, Busan, South Korea, corresponding author) |
| Year | 2019 |
| Volume | 24 |
| Issue | 9 |
| Pages | 865-881 |
| Publication date | 2019-07-10 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2019.1635502 |
| OpenAlex | W2962473891 |
| Language | EN |
| Citations received | 5 |
| References cited | 30 |
There are several efforts to increase the revenue of theme parks. One of them is to divide admission policy into normal and express admission. If a certain customer buys express admission ticket with more expensive price, it is possible to reduce the excessive waiting time by using the exclusive waiting line for some or all the attraction’s rides. In this study, decision-making elements such as the price of the express admission ticket, maximum allowed number of express admission ticket per day, and the type of rides which can apply the express admission ticket are investigated to maximize the revenue
Advertising · Business · Political science · Revenue · Revenue management · Theme (computing · Theme park · Ticket · Tourism · Computer Science · Consumer Market Behavior and Pricing · Digital Marketing and Social Media · Media, Gender, and Advertising · Finance · Marketing
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0.83 |
| Citation span | 2020 - 2024 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |