Market Orientation and Organizational Performance Linkage in Chinese Hotels
The Mediating Roles of Corporate Social Responsibility and Customer Satisfaction
Bibliographic Data
| ID | 12463071 |
|---|---|
| Authors | Riliang Qu (Renmin University of China, corresponding author) |
| Year | 2013 |
| Volume | 19 |
| Issue | 12 |
| Pages | 1399-1416 |
| Publication date | 2013-12-09 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2013.866580 |
| OpenAlex | W2084212039 |
| Language | EN |
| Citations received | 1 |
| References cited | 76 |
The nature of market orientation and its impact of business performance and other related outcomes have been extensively researched in a range of service contexts including tourism. Despite the empirical evidence to support the proposition that market orientation has positive impact on organizational performance, several researchers have reported nonsignificant or even negative effects for this linkage. This disparity in existing studies might be reconciled by investigations into the mediators of the relationship. However, research on the topic remains limited. In light of the gap, we proposed two new mediators, namely, corporate social responsibility (CSR) and customer satisfaction, and tested the mediating effects in an empirical study in China's hotel industry. Evidence to support the mediating effects was identified, and the managerial and research implications were discussed
Business · Business administration · Corporate social responsibility · Customer orientation · Customer satisfaction · Linkage (software · Market Orientation · Public relations · Customer Service Quality and Loyalty · Environmental Sustainability in Business · Job Satisfaction and Organizational Behavior · Marketing
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Corporate Social Performance and Organizational Attractiveness to Prospective Employees.
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| Unique citing works | 1 |
|---|---|
| Citations per year | 0.17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |