Relational content of travel and tourism websites
Bibliographic Data
| ID | 12463180 |
|---|---|
| Authors | Inés Küster Boluda (0000-0002-8688-9175, Universitat de València, corresponding author), Inés Küster (Universitat de València) |
| Year | 2006 |
| Volume | 11 |
| Issue | 2 |
| Pages | 119-133 |
| Publication date | 2006-06-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941660600727467 |
| OpenAlex | W2068814031 |
| Language | EN |
| Citations received | 2 |
| References cited | 39 |
Developments in information technologies are having a far-reaching impact on the travel and tourism industry. This paper analyses the use of the internet as a relational tool for travel and tourism companies providing air travel and rent-a-car services. The empirical research results show the role the internet plays in increasing sales and how companies use different relational tools to gain consumer trust and commitment
Advertising · Business · Empirical research · Geography · The Internet · Tourism · World Wide Web · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
The Impact of Technology on the Quality-Value-Loyalty Chain
The Commitment-Trust Theory of Relationship Marketing
Content Analysis for the Social Sciences and Humanities
Trust and relationship building in electronic commerce
A relationship‐building model for the Web retail marketplace
A content analysis of multinationals’ Web communication strategies
Descriptions of Web Sites in Search Listings
Content-Analysis Research
Content Analysis in Consumer Research
| Citations per year | 0.13 |
|---|---|
| Citation span | 2011 - 2022 (12) |
| Highly cited | No |