How Does Meetings, Incentives, Conventions, and Exhibitions Industry Attract Exhibitors
Bibliographic Data
| ID | 12463236 |
|---|---|
| Authors | Hao-Chen Huang (0000-0001-6130-5981, National Kaohsiung University of Applied Sciences, corresponding author) |
| Year | 2015 |
| Volume | 21 |
| Issue | 1 |
| Pages | 73-93 |
| Publication date | 2015-03-16 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asia Pacific Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1094-1665 • E-ISSN: 1741-6507 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10941665.2015.1016444 |
| OpenAlex | W2017789105 |
| Language | EN |
| Citations received | 8 |
| References cited | 62 |
This study aims to investigate how conventions and exhibitions attract exhibitors and the effects of exhibition attendance on business performance. For this purpose, this study constructed a theoretical model to discuss the relationships of the latent variables. According to the conceptual framework of this study, exhibition marketing included five facets: selling activity, information gathering, relationship building, exhibition image, and extension service. This study then conducted confirmatory factor analysis to test the inner quality of the measuring model, and applied structural equation modeling to test the research hypotheses. The subjects were 350 Taiwanese companies that had previously attended exhibitions. The empirical results showed that selling activity, information gathering, exhibition image, and extension service have positive significant effects on exhibition attendance, while the exhibition attendance also positively influences the business performance. Moreover, exhibition attendance has a partially moderating effect on exhibition marketing and business performance
Advertising · Art · Attendance · Business · Confirmatory factor analysis · Empirical research · Exhibition · Multimedia · Political science · Service (business · Structural equation modeling · Test (biology · Visual arts · Computer Science · Conferences and Exhibitions Management · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Mathematics · Psychology · Marketing
Public Health and Online Mice Technology During the Covid-19 Pandemic
Trade show performance evaluation based on stakeholder theory
Defining the Field of Events
Global trends in business tourism research
How long do regional Mice events survive? the case of Busan, Korea
Why does a firm participate in a travel exhibition? A case study of the Taipei International Travel Fair
Understand Delegates Risk Attitudes and Behaviour
Exhibitor Loyalty Through Trust, Participation and Citizenship Behaviors – Moderating Effect of First-Time and Repeat Exhibitors
Organizations and organization theory
Estimating Nonresponse Bias in Mail Surveys
Knowledge sharing in context
On the evaluation of structural equation models
Common method biases in behavioral research
Self-Reports in Organizational Research
Structural equation modeling in practice
Encouraging Knowledge Sharing
Career Identity and its Relation to Career Anchors and Career Satisfaction
Is There Competition in the Exhibition Market in Asia? Analysis of the Positioning of Major Asian Exhibition Host Cities
Attendees’ needs and service priorities in a large convention center
Visitor attendance motivations at consumer travel exhibitions
The Impact of Organizational Context and Information Technology on Employee Knowledge‐Sharing Capabilities
| Unique citing works | 8 |
|---|---|
| Citations per year | 1 |
| Citation span | 2018 - 2025 (8) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 8 |