The Road Not Taken in Opinion Research
Mass-Observation in Great Britain, 1937–1940
Bibliographic Data
| ID | 12465233 |
|---|---|
| Authors | J Michael Hogan (corresponding author) |
| Year | 2015 |
| Volume | 18 |
| Issue | 3 |
| Pages | 409-440 |
| Publication date | 2015-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Rhetoric and Public Affairs (JOURNAL) |
| Journal identifiers | ISSN: 1094-8392 • E-ISSN: 1534-5238 |
| Publisher | Michigan State University Press (PUBLISHER • US) |
| DOI | 10.14321/rhetpublaffa.18.3.0409 |
| OpenAlex | W1830966854 |
| Language | EN |
| References cited | 6 |
This essay examines an early alternative to polling, Mass-Observation (M-O), that dramatically reported on the nuances, contradictions, and passions of public opinion during some of the most extraordinary times in British history. Between the Abdication Crisis of 1937 and the start of World War II, M-O’s combination of quantitative and qualitative methods, along with its emphasis on the cultural context of public opinion, produced a richer, more textured, and more deliberative rhetoric of public opinion than the Gallup poll’s survey techniques. In the process, M-O foreshadowed many of today’s scholarly trends, including the reflexive turn in social research, increased skepticism about the knowledge claims of science, and the emergence of more public scholarship
Archaeology · Context (archaeology · Epistemology · Opinion poll · Political science · Politics · Public opinion · Reflexivity · Rhetoric · Scholarship · Skepticism · Social science · Sociology · Colorectal Cancer Screening and Detection · Data Analysis and Archiving · History · Law
| Citation velocity | historical |
|---|---|
| Highly cited | No |