Estrategias y modelos de negocio

Aclaración de conceptos y terminología de la prensa en Internet

Bibliographic Data

ID12481805
AuthorsManuel Goyanes (0000-0001-8329-0610, Universidade de Santiago de Compostela, corresponding author), Manuel Goyanes Martinez
Year2013
Volume19
Issue1
Publication date2013-06-24
Open AccessYes
TypeARTICLE
VenueEstudios sobre el Mensaje Periodístico (JOURNAL)
Journal identifiersISSN: 1134-1629 • E-ISSN: 1698-0972
PublisherUniversidad Complutense de Madrid (UCM) (PUBLISHER)
DOI10.5209/rev_esmp.2013.v19.n1.42530
OpenAlexW1984110695
LanguageES
Citations received4
References cited2

The strategies and business models of the digital press have been studied for a large part of media management scholars. The use of economic and management terminology has caused their indiscriminate utilization and some confusion between the concepts. This research contributes to explain and settle terms about the strategies and business models developed by the digital press. The goal is to clarify the concepts and examine the most important digital newspapers examples

Advertising · Business · Business model · Confusion · Economics · Humanities · Newspaper · Political science · Terminology · The Internet · Welfare economics · World Wide Web · Advertising and Communication Studies · Computer Science · Journalism and Media Studies · Media and Digital Communication · Philosophy · Psychology · Marketing

Tools

Open DOIOpen Access