Los efectos perversos de la publicidad en la televisión franquista (1956-1975)

Bibliographic Data

ID12482227
AuthorsMercedes Montero (0000-0001-6992-4023, Clinica Universidad de Navarra, corresponding author)
Year2014
Volume20
Issue0
Publication date2014-09-08
Open AccessYes
TypeARTICLE
VenueEstudios sobre el Mensaje Periodístico (JOURNAL)
Journal identifiersISSN: 1134-1629 • E-ISSN: 1698-0972
PublisherUniversidad Complutense de Madrid (UCM) (PUBLISHER)
DOI10.5209/rev_esmp.2014.v20.45095
OpenAlexW1968210405
LanguageES
Citations received4
References cited1

Advertising made the development of Spanish television possible. Thanks to it, too, the country could evolve into the most powerful economic progress hitherto known. Along with the consumer society, television commercials provided a more friendly, happier and easier life. The small screen quickly became the primary mean of advertising investment, which greatly encouraged the Spanish market stagnant. When the Francoist state introduced television, it could not imagine that advertising would change daily life, the minds and aspirations of citizens so radicaly. All this contributed to the willingness shown by the Spanish for political change to democracy

Advertising · Business · Democracy · Investment (military · Political advertising · Political science · Politics · State (computer science · Television advertising · Cinema History and Criticism · Computer Science · Law · Media, Journalism, and Communication History · Spanish History and Politics

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