Treatment of women image in Venezuelan TV spots
Bibliographic Data
| ID | 12484234 |
|---|---|
| Authors | Isabel-Francis Velásquez-de-León (Petroleum of Venezuela (Venezuela), corresponding author) |
| Year | 2006 |
| Volume | 13 |
| Issue | 26 |
| Pages | 137-141 |
| Publication date | 2006-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Comunicar (JOURNAL) |
| Journal identifiers | ISSN: 1134-3478 • E-ISSN: 1887-0198 |
| Publisher | Grupo Comunicar Ediciones (PUBLISHER • ES) |
| DOI | 10.3916/c26-2006-21 |
| OpenAlex | W4242994468 |
| Language | EN |
| References cited | 2 |
This paper is a descriptive research about the women image in Venezuelan TV spots, through the analysis of roles, gender stereotypes and physical features. They show the predominance of sensual women, their reclusion in domestic environments and the representation of white, young and brunette women. Este trabajo recoge una investigación descriptiva acerca de la imagen de la mujer en los comerciales venezolanos a través del análisis de los roles, estereotipos de género y características físicas. Arroja el predominio de la mujer sensual, el confinamiento de la mujer al entorno doméstico y la representación de una mujer blanca, joven y de cabello oscuro
Art · Humanities · Political science · Representation (politics · Sociology · Gender and Feminist Studies · Gender Studies · Law · Media and Digital Communication · Media, Gender, and Advertising · Psychology
| Highly cited | No |
|---|