Narrativas Transmedia Nativas

Ventajas,elementos de la planificación de un proyecto audiovisual transmedia y estudio de caso

Bibliographic Data

ID12486704
AuthorsCarmen Costa-Sánchez (0000-0001-8154-9537, Universidade da Coruña, corresponding author), Cármen Costa Sánchez (0000-0001-6520-2365)
Year2014
Volume18
Issue0
Publication date2014-02-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHistoria y Comunicación Social (JOURNAL)
Journal identifiersISSN: 1137-0734 • E-ISSN: 1698-3246
PublisherServicio de Publicaciones (PUBLISHER • ES)
DOI10.5209/rev_hics.2013.v18.44349
OpenAlexW2057400367
LanguageEN
Citations received14
References cited1

Transmedia storytelling has become a successful formula for joining different contents under a same creative effort, for generating the fans implication and for increasing the profitable channels project. One of the challenges of the audiovisual industry is the native transmedia storytelling, that has been created from the beginning under a transmedia conception. The planning of this type of project involves the (re)creation of the storyworld, the selection of the suitable platforms and the allocation of an user’s active role. El Cosmonauta (RIOT, 2013) constitutes one of the most successful Spanish experiences

Advertising · Art · Business · Humanities · Narrative · Sociology · Storytelling · Communication and COVID-19 Impact · Digital Storytelling and Education · Radio, Podcasts, and Digital Media

Tools

Open DOIOpen Access