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La publicidad en la Prensa del Movimiento

Bibliographic Data

ID12487103
AuthorsCarlos De Las Heras-Pedrosa (0000-0002-2738-4177, Universidad de Málaga, corresponding author), Carlos De las Heras Pedrosa, Carmen Jambrino-Maldonado (0000-0001-8444-0967, Universidad de Málaga), Carmen Jambrino Maldonado
Year2014
Volume19
Issue0
Publication date2014-09-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHistoria y Comunicación Social (JOURNAL)
Journal identifiersISSN: 1137-0734 • E-ISSN: 1698-3246
PublisherServicio de Publicaciones (PUBLISHER • ES)
DOI10.5209/rev_hics.2014.v19.46563
OpenAlexW1971708977
LanguageES
Citations received1

From the beginning of the Franco regime’s Press Movement seen in all its publications structuring a marked absence of commercial department, this implies that the role of advertising purchases over this period different connotations. The lack of entrepreneurial vision especially in the first twenty years was a high cost had to take different day of Chain. Later, the unsustainable situation causes commercial and advertising standards that mark the last stage; advertising gets to become the only apparent recourse for economic sustenance of the Movement Press

Advertising · Art · Business · Humanities · Political science · Sustenance · Advertising and Communication Studies · Journalism and Media Studies · Law · Media, Journalism, and Communication History

  • Nuevas fuentes documentales para el estudio de la prensa en España durante el franquismo

    Open Access•María Pilar Solís Herráiz•RIHC Revista Internacional de…•2021

Unique citing works1
Citations per year0,2
Citation span2021 - 2021 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1
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