El pitching 2.0
Conceptualización y desarrollo en proyectos de crowdfunding
Bibliographic Data
| ID | 12487455 |
|---|---|
| Authors | Marta Martín Núñez (0000-0002-9473-1183, Universitat Jaume I, corresponding author) |
| Year | 2014 |
| Volume | 19 |
| Issue | 0 |
| Publication date | 2014-06-12 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Historia y Comunicación Social (JOURNAL) |
| Journal identifiers | ISSN: 1137-0734 • E-ISSN: 1698-3246 |
| Publisher | Servicio de Publicaciones (PUBLISHER • ES) |
| DOI | 10.5209/rev_hics.2014.v19.45005 |
| OpenAlex | W1979081461 |
| Language | EN |
Crowdfunding sites invert the traditional film production process selling audiovisual projects directly to end consumers through videos and written information. In this paper we aim to conceptualize the concept of pitching 2.0 and its development in this context through the analysis of audiovisual projects in the Spanish site Verkami
Advertising · Archaeology · Business · Context (archaeology · Economics · Geography · Microeconomics · Political science · Process (computing · Production (economics · Sociology · Computer Science · FinTech, Crowdfunding, Digital Finance
| Highly cited | No |
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