The Museum on TikTok. An analysis of user-generated audiovisual production

Bibliographic Data

ID12487477
AuthorsRaquel Martínez-Sanz (0000-0002-4753-0282, Universidad de Valladolid, corresponding author), Luis Felipe Solano Santos (0000-0003-4337-3854), Larissa de Sá Santos (0009-0003-2540-5784, Universidad Complutense de Madrid)
Year2024
Volume29
Issue2
Pages453-462
Publication date2024-11-29
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHistoria y Comunicación Social (JOURNAL)
Journal identifiersISSN: 1137-0734 • E-ISSN: 1698-3246
PublisherServicio de Publicaciones (PUBLISHER • ES)
DOI10.5209/hics.98679
OpenAlexW4404861873
LanguageEN
References cited35

This paper analyzes, from a multimodal approach, the audiovisual production (n=110) and the reactions (n=10,444) uploaded to TikTok by personals profiles and with the museums as the protagonist. The objective is to discover the image that users project of the institution. We start from the premise that the dialogue favored by social media is a reflection of the conception that they have of the museum, conveying in their comments the experiences lived and even the functions assigned to it. The data reveals a predisposition of young people towards free, participative proposals that result in them having a good time. Furthermore, we discover the support and suggestions of different influencer profiles and their community of followers for getting to know the museum

Art · Business · Economics · Production (economics · Computer Science · Cultural Industries and Urban Development · Digital Media and Philosophy · Innovative Human-Technology Interaction

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