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Datafied body projects in India

Femtech and the rise of reproductive surveillance in the digital era

Bibliographic Data

ID12499161
AuthorsParo Mishra (0000-0002-1104-1022, Department of Social Sciences and Humanities, Indraprastha Institute of Information Technology, Delhi, India, corresponding author), Yogita Suresh (Shiv Nadar University)
Year2021
Volume27
Issue4
Pages597-606
Publication date2021-10-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAsian Journal of Women s Studies (JOURNAL)
Journal identifiersISSN: 1225-9276 • E-ISSN: 2377-004X
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/12259276.2021.2002010
OpenAlexW3215876548
LanguageEN
Citations received7
References cited14

This article examines the growing industry of digital self-tracking technologies designed for the female body, popularly known as femtech. Focusing mainly on reproductive technologies and applications, it situates femtech within the broader historical context of excluding women from research on medicine and clinical trials. Approaching femtech as datafied body projects, we argue that, even though these digital reproductive health technologies enhance user capacity for self-knowledge by quantifying reproduction, they raise apprehensions about issues of reproductive surveillance. These datafied body projects are not only technology-driven, but are also shaped by the neo-liberal ethos in which the state-corporate nexus shifts the onus of health management to participatory individuated forms, deemed as “empowering,” while simultaneously harnessing this user-generated data for control and profit. Finally, we argue that merely representing women in all spheres of health and procuring data on the female body is insufficient to address the larger concerns of gender in health. A more close-grained approach that addresses the structural embeddedness of exploitation of the female body for profit and the masculine epistemology around which these technologies are built is necessary

Context (archaeology · Embeddedness · Ethos · Geography · Political science · Public relations · Reproduction · Reproductive health · Social science · Sociology · Technoscience · Body Image and Dysmorphia Studies · Law · Reproductive Health and Technologies · Sexuality, Behavior, and Technology

  • Data Protection, Privacy and Reproductive Rights in Femtech

    Open Access•Luana Mathias Souto, Jörg Müller•Sexuality Research and Social…•2026

  • Problematising menstrual tracking apps

    Riley, Siobhan Healy-Cullen et al.•Psychology & Health•2026

  • Datafied female health

    Open Access•Sara Dahlman, Sine Nørholm Just et al.•MedieKultur Journal of media and…•2023

  • Fertility apps, datafication and knowledge production in reproductive health

    Open Access•A Geampana•Sociology of Health & Illness•2024

  • Sex tech entrepreneurs

    Open Access•Zahra Stardust, K Albury et al.•New Media & Society•2023

  • Femtech in context

    Open Access•Danica Facca, Jodi Hall et al.•Health An Interdisciplinary…•2025

  • Over-looked Spaces

    Open Access•Dick Powis, A E Strong•Medical Anthropology•2025

  • Self-Tracking

    Gina Neff, Dawn Nafus•Self-Tracking•2016

  • Digital health and the biopolitics of the Quantified Self

    Open Access•Btihaj Ajana•DIGITAL HEALTH•2017

  • Are You There, Law? It's Me, Semen

    Open Access•Anita Bernstein•Columbia Journal of Gender and Law•2021

  • The quantified self

    D Beer•Information Communication & Society•2017

  • The Body and Social Theory

    Chris Shilling•The body and social theory•2003

  • Quantifying the body

    Open Access•D Lupton•Critical Public Health•2013

  • Critical Perspectives on Digital Health Technologies

    Open Access•D Lupton•Sociology Compass•2014

  • M-health and health promotion

    Open Access•D Lupton•Social Theory & Health•2012

  • Power/freedom on the dark web

    Open Access•Robert W Gehl•New Media & Society•2014

  • Leaks, Lumps, and Lines

    Open Access•Joan C Chrisler•Psychology of Women Quarterly•2011

  • Prosumption

    Open Access•George Ritzer•Journal of Consumer Culture•2013

  • Periods for Profit and the Rise of Menstrual Surveillance

    Open Access•Michele E Gilman•Columbia Journal of Gender and Law•2021

Unique citing works7
Citations per year2,33
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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