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Two online surveys of Italian Internet audiences

A summary of findings

Bibliographic Data

ID12535218
AuthorsStefano Magistretti (0000-0001-9968-7030, University of Urbino, corresponding author)
Year2001
Volume6
Issue2
Pages171-180
Publication date2001-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueModern Italy (JOURNAL)
Journal identifiersISSN: 1353-2944 • E-ISSN: 1469-9877
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1080/13532940120084099
OpenAlexW2008913008
LanguageEN
Citations received1

This article describes the main results of separate online surveys on two partly differentiated Italian Internet audiences. It argues that the two show more traits in common than dissimilarities and that their common characteristics are widely shared by the millions of Italian Internet users. On a comparison of the sample to the country as a whole, it emerges as better educated, more open-minded, more affluent, and young to middle-aged. These Internet audiences do not trust television, they rely on the Internet to provide them with news, entertainment, goods and services, and they are quite similar to other Internet users elsewhere in western Europe

Advertising · Business · Entertainment · Geography · Internet privacy · Internet users · Political science · Sample (material · The Internet · World Wide Web · Computer Science · Media Influence and Politics · Media Studies and Communication · Social Media and Politics

  • Introduction

    Open Access•Simon Parker•Modern Italy•2007

Unique citing works1
Citations per year0.05
Citation span2007 - 2007 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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