From Romana Gens to cumbiatella
Propaganda, migration and identity in Italo-Peruvian mobilities
Bibliographic Data
| ID | 12536583 |
|---|---|
| Authors | Javier Suárez Trejo (0000-0002-3092-447X, Harvard University, corresponding author) |
| Year | 2018 |
| Volume | 24 |
| Issue | 1 |
| Pages | 21-44 |
| Publication date | 2018-10-08 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Modern Italy (JOURNAL) |
| Journal identifiers | ISSN: 1353-2944 • E-ISSN: 1469-9877 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/mit.2018.28 |
| OpenAlex | W2895879268 |
| Language | EN |
| References cited | 4 |
Branding promotes and sells products and services through the creation of an identity – the brand. What happens when the promoter of a brand is a government? What transformations does a national identity experience when it becomes a brand to export? Is national branding a contemporary form of promoting national identities? To explore these questions, the article focuses on two artefacts that show the propaganda/branding strategies of Italians in Peru and Peruvians in Italy during the twentieth century: the magazine Romana- Gens ne la Terra de ‘Los Incas’ (1934–1941) and the ad-documentary Marca Perú in Loreto, Italy (2012). The analysis of these artefacts shows three dimensions of Italo-Peruvian mobilities. First, the complex negotiations of foreign populations that seek to integrate into their adoptive countries (and/or desired market). Second, the reversal of the direction of migration: Latin America was a point of arrival for the Italian immigrants from the nineteenth century until the 1970s, but during the last decades of the twentieth century, it became a point of departure to Italy, which was seen as a place of economic progress. Finally, the specific politics of affects in the relationship of Italian and Peruvian immigrants with national identities built during the nineteenth and twentieth centuries
Art · Ethnology · Gens · Government (linguistics · Humanities · Identity (music · Immigration · Latin Americans · Mobilities · Nation branding · National identity · Negotiation · Political science · Politics · Sociology · Anthropology · History · Italian Fascism and Post-war Society · Law · Migration, Ethnicity, and Economy
| Highly cited | No |
|---|