The Mediation of Luxury Brands in Digital Storytelling
Bibliographic Data
| ID | 12588064 |
|---|---|
| Authors | Paula von Wachenfeldt (0000-0003-2654-6653, corresponding author) |
| Year | 2019 |
| Volume | 25 |
| Issue | 1 |
| Pages | 99-118 |
| Publication date | 2019-04-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Fashion Theory (JOURNAL) |
| Journal identifiers | ISSN: 1362-704X • E-ISSN: 1751-7419 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/1362704x.2019.1599256 |
| OpenAlex | W2938778821 |
| Language | EN |
| Citations received | 6 |
| References cited | 12 |
This paper considers the mediation of luxury fashion brands in the digital storytelling of the social media account named The Rich Kids of Instagram. Since 2012, Instagram users have been encouraged to use the hashtag #rkoi so photos of a lavish lifestyle can be collected together. The conspicuous consumption of these affluent young people from different countries also became Channel 4’s six-episode reality TV show Rich Kids of Instagram. The Instagram accounts and the TV show displaying well-known luxury fashion pieces, splendid cars and private jets are the object of this study.The motivation for this investigation comes from the need to reevaluate the idea of luxury and its dissemination in contemporary digital media. As is frequently exposed in social media, and in this particular case on Instagram, we aim to examine the outcome of this display. We intend to argue that the represented world on Instagram and the subsequent TV show distorts the expected or the lived experience of luxury as something distinctive and unique, and turns it into a kitsch object. Drawing on Baudrillard’s approach to mass-media culture (1998), we view kitsch as a category that is not to be confused with the real object (in this respect, the luxury one), but understood as a “pseudo-object” that represents an “aesthetics of simulation” of the original
Advertising · Aesthetics · Art · Business · Consumption (sociology · Digital media · Kitsch · Literature · Media studies · Mediation · Narrative · Object (grammar · Social media · Social science · Sociology · Storytelling · Visual arts · Computer Science · Digital Media and Visual Art · Fashion and Cultural Textiles · Visual Culture and Art Theory
The Qualified Self
Ethical Implications and Accountability of Algorithms
The Society of the Spectacle
Critical Luxury Studies
The myth of luxury in a fashion world
Mediatization or mediation? Alternative understandings of the emergent space of digital storytelling
Personal Fashion Blogs
Mediatization and Digital Media in the Field of Fashion
The Consumer Society
Meat, Mask, Burden`
Complicity and Collusion in the Mediation of Everyday Life
Instafame
| Unique citing works | 6 |
|---|---|
| Citations per year | 0.86 |
| Citation span | 2019 - 2025 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |