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Because You're Worth It

Women's daily hair care routines in contemporary Britain

Bibliographic Data

ID12591128
AuthorsSabine Hielscher (0000-0002-1416-5733, University of Sussex, corresponding author)
Year2016
Issue42
Publication date2016-01-01
Open AccessYes
TypeARTICLE
VenueInternet Archaeology (JOURNAL)
Journal identifiersISSN: 1363-5387 • E-ISSN: 1363-5387
PublisherCouncil for British Archaeology (PUBLISHER • GB)
DOI10.11141/ia.42.6.13
OpenAlexW2534444215
LanguageEN
References cited3

Hair care is a significant international industry – estimated to be worth over £1.44 billion in contemporary Britain (Mintel, 2015). Given this, it is perhaps not so surprising to learn that British women spend on average £40,000 on their hair over a lifetime (Sharkey, 2014). However, despite women’s preoccupation with hair, social science research has paid little attention to this area (McCracken, 1997; Cox, 1999)

Demographic economics · Economics · Hair care · Architecture, Design, and Social History · History

  • Why Women Wear What They Wear

    Sophie Woodward•Why Women Wear What They Wear•2007

Highly citedNo

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