Researching small companies' charitable giving through telephone interviews
Bibliographic Data
| ID | 12595281 |
|---|---|
| Authors | Peter Halfpenny (University of Manchester, corresponding author), Stephanie Hudson (Hudson Institute), Jennifer Jones (0000-0003-1855-2674), Jennifer E Jones (0000-0002-9970-1063, Jones College) |
| Year | 1998 |
| Volume | 1 |
| Issue | 1 |
| Pages | 65-74 |
| Publication date | 1998-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Social Research Methodology (JOURNAL) |
| Journal identifiers | ISSN: 1364-5579 • E-ISSN: 1464-5300 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/13645579.1998.10846863 |
| OpenAlex | W1972555274 |
| Language | EN |
| References cited | 3 |
A small-scale study to explore the possibility of obtaining information about small companies' charitable giving through telephone interviews provided challenges on three research design issues: selecting a target sample, telephone interviewing, and sensitive research topics. This article explores the general lessons derived from the study. First, it considers suitable sampling frames for identifying and contacing small companies. Second, it discusses the consequences for response rates of the telephone warfare between telemarketers and small companies. Third, it reviews what contributes to the sensitivity of research topics and ways of overcoming this
Business · Data collection · Interview · Political science · Public relations · Research design · Sample (material · Sampling frame · Scale (ratio · Social science · Sociology · Telephone interview · Telephone survey · Focus Groups and Qualitative Methods · Media Studies and Communication · Public Relations and Crisis Communication · Marketing
| Highly cited | No |
|---|