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Radical right populist entrepreneurs and the use of religious representations through popular culture

George Becali as the ‘Saviour of Romania’

Bibliographic Data

ID12598801
AuthorsMaria Alina Asavei (0000-0002-4252-8044, Charles University, Czech Republic, corresponding author)
Year2020
Volume25
Issue1
Pages43-60
Publication date2020-12-16
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Cultural Studies (JOURNAL)
Journal identifiersISSN: 1367-5494 • E-ISSN: 1460-3551
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1367549420973205
OpenAlexW3110995477
LanguageEN
Citations received4
References cited17

While there are a few significant studies on the varieties of populism in post-socialist Romania, little scholarly work on populists’ ethos of religious inspiration exists. This article addresses this lacuna from a cultural studies perspective, exploring popular culture’s productions of religious inspiration employed by the radical right populist entrepreneur George Becali, and it argues that the diversity of religiously encumbered cultural productions provide a significant insight into fleshing out the mechanisms of his messianic neo-populism. By employing a critical visual analysis and hermeneutics, this article aims to illuminate how a populist entrepreneur attracts potential supporters by using the rhetoric of nativism and ‘neo-traditional, autochthonous culture and religion’, purporting to reveal a mutual cultural ground between the messianic leader and ‘the people’. His political strategies are oftentimes packaged in cultural formats and discourses emphasising local religious symbolism that turns him into a ‘Saviour of the Nation’. Yet, at the same time, the article demonstrates that popular culture can also constitute a foundation for resisting the populist’s kit of religiously loaded visual rhetoric

Aesthetics · Ethos · Media studies · Political science · Politics · Popular culture · Populism · Psychological nativism · Rhetoric · Social science · Sociology · Theology · Anthropology · Cultural Studies · Law · Media, Religion, Digital Communication · Philosophy · Populism, Right-Wing Movements

  • The Spectacle of “Patriotic Violence” in Romania

    Open Access•Teodora-Elena Grapă, Andreea Mogoş et al.•Media and Communication•2023

  • Populist Visual Communication

    Open Access•Francesco Melito, Mattia Zulianello•Political Studies Review•2025

  • Show, Don’t Tell”

    Open Access•Francesco Melito, Mattia Zulianello•Political Studies•2026

  • The world’s shortest highway’

    Open Access•Lucian Vesalon, Vlad Botgros•European Journal of Cultural…•2022

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    Open Access•Roxana Bratu•Corruption, Informality and…•2018

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    Martin Bauer, George Gaskell et al.•Qualitative Researching with…•2000

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    Gabrielle K Aguilar, Heidi A Campbell et al.•Information Communication & Society•2017

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    Open Access•Boniface Ramsey•Harvard Theological Review•1983

  • The Discursive Power of Memes in Digital Culture

    Bradley E Wiggins•Discursive Power of Memes in…•2019

  • The Oxford Handbook of Political Ideologies

    Michael Freeden, Marc Stears•The Oxford Handbook Of Political…•2013

  • Memes as games

    Open Access•Jens Seiffert‐Brockmann, Trevor Diehl et al.•New Media & Society•2017

  • Romania is a family and it needs a strict father

    Open Access•O C Norocel•Nationalities Papers•2010

  • From Historical to “Dialectical” Populism

    Michael Shafir•Canadian Slavonic Papers•2008

  • The Media and Neo-Populism

    Open Access•Brigitte L Nacos•Political Science Quarterly•2003

Citations per year1
Citation span2022 - 2026 (5)
Highly citedNo

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