In search of common ground
Strategies of multicultural television producers in Europe
Bibliographic Data
| ID | 12599232 |
|---|---|
| Authors | Andra Leurdijk (TNO Information and Communication Technology and Erasmus University Rotterdam, corresponding author) |
| Year | 2006 |
| Volume | 9 |
| Issue | 1 |
| Pages | 25-46 |
| Publication date | 2006-01-26 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | European Journal of Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1367-5494 • E-ISSN: 1460-3551 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1367549406060806 |
| OpenAlex | W1968988045 |
| Language | EN |
| Citations received | 17 |
| References cited | 7 |
The article explores conceptualizations of multicultural programming by commissioning editors and programme-makers working for public broadcasters in five west European countries. It discusses current ideas concerning multicultural programming as well as resulting programme formats. The article shows how makers of multicultural programmes have developed several strategies to address both minority and mainstream audiences. These vary from creating common points of reference and concentrating on so-called universal experiences such as death, birth, love and friendship to making use of lighthearted formulas. It also shows how, especially in the Netherlands and the UK, multicultural programming has developed into a broad range of formats, labelled ‘cross-cultural’. Factual entertainment or infotainment formats, addressing urban and young audiences, are favoured at the cost of social realist styles and programmes addressing older audiences or first-generation immigrants
Common ground · Entertainment · Immigration · Mainstream · Media studies · Multiculturalism · Pedagogy · Political science · Project commissioning · Public relations · Publishing · Sociology · Education, Sociology, Communication Studies · Law · Media Studies and Communication · Research in Social Sciences
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| Unique citing works | 17 |
|---|---|
| Citations per year | 0,89 |
| Citation span | 2007 - 2026 (20) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 17 |