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Narrating the pandemic

Covid-19, China and blame allocation strategies in Western European popular press

Bibliographic Data

ID12599475
AuthorsMonika Pietrzak-Franger (0000-0002-9431-5999, University of Vienna, corresponding author), Alina Lange (0000-0001-9677-5668, University of Vienna), Rebecca Söregi (University of Vienna)
Year2022
Volume25
Issue5
Pages1286-1306
Publication date2022-03-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Cultural Studies (JOURNAL)
Journal identifiersISSN: 1367-5494 • E-ISSN: 1460-3551
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/13675494221077291
OpenAlexW4220696923
LanguageEN
Citations received3
References cited28

Blaming the emergence and spread of COVID-19 on various social groups has been a central theme in narrating the pandemic. In such narratives, China has often emerged as a convenient scapegoat. However, systematic research into transcultural and culture-specific strategies of stigmatisation in the context of the corona pandemic is still scarce. With the help of a cultural studies perspective and multimodal analysis, we contribute to this effort by tracing the blame allocation strategies of the online platforms of three Western European newspapers – Daily Mail (the United Kingdom), Bild (Germany) and Neue Kronen Zeitung (Austria). We argue that, in their early accounts of the COVID-19 pandemic, all three newspapers perpetuated narratives of the pandemic outbreak that were then skilfully choreographed to support narratives of invasion that register anxieties over China’s potential rise to world dominance. While the strategies the venues apply show striking similarities, occasional differences account for the respective countries’ differing relations with and attitudes to China

Blame · China · Context (archaeology · Coronavirus disease 2019 (COVID-19 · Literature · Media studies · Narrative · Newspaper · Pandemic · Political science · Scapegoat · Sociology · COVID-19 Pandemic Impacts · Gender Studies · History · Humor Studies and Applications · Law · Media Studies and Communication · Psychology · Social Psychology

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Unique citing works3
Citations per year0.75
Citation span2022 - 2023 (2)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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