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Funny farm

Sexuality, neoliberalism and the refashioning of American rural life

Bibliographic Data

ID12600002
AuthorsColin R Johnson (0000-0002-4836-1417, Indiana University Bloomington, corresponding author)
Year2016
Volume20
Issue1
Pages25-38
Publication date2016-06-04
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Cultural Studies (JOURNAL)
Journal identifiersISSN: 1367-5494 • E-ISSN: 1460-3551
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1367549416640554
OpenAlexW2409817397
LanguageEN
References cited9

This essay examines the operation of neoliberal logic in The Fabulous Beekman Boys, a reality television show that premiered on the now rebranded Planet Green network during the summer of 2010. The essay’s analysis focuses primarily on the way the protagonists’ homosexuality is figured proleptically as something like an explanation for both their atypical successes as small-scale farmers and their inevitable failures. It also draws attention to way the show mobilizes stereotypes about gay men’s inherent tastefulness, and their penchant for taste-making, as a moralizing homily regarding the virtue of personal sacrifice, the nobility of risk-taking and the economically redemptive potential of niche marketing under conditions of late capitalism

Aesthetics · Art · Capitalism · Consumerism · Homosexuality · Human sexuality · Late capitalism · Lust · Media studies · Neoliberalism (international relations · Nobility · Political economy · Political science · Politics · Psychoanalysis · Reality television · Sacrifice · Sociology · Taste · Virtue · Gender Studies · Gender, Feminism, and Media · History · Law · Media Studies and Communication · Psychology

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