Living my Latin American influencer dream
How racism and nationality shape Latin American influencers within the US
Bibliographic Data
| ID | 12602437 |
|---|---|
| Authors | Agustín Arriagada (0000-0002-0226-6107, Universidad Adolfo Ibáñez, Peñalolén, Chile, corresponding author), Daniel Craig (0000-0001-9427-4202, University of Southern California, Los Angeles, USA) |
| Year | 2024 |
| Volume | 28 |
| Issue | 1 |
| Pages | 168-184 |
| Publication date | 2024-08-05 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1367-8779 • E-ISSN: 1460-356X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/13678779241268138 |
| OpenAlex | W4401341862 |
| Language | EN |
| Citations received | 5 |
| References cited | 31 |
This paper investigates the intersection of racism, nationality, and the global Latin American influencer dream. It examines the experiences of Latin American influencers in the United States, where pursuing commercial success intersects with cultural and economic aspirations. Additionally, it explores the role of content service organizations in shaping creator culture and the working experiences of Latin American influencers. Despite the global imagination, influencer economies largely remain national, constrained by socio-cultural, linguistic, and regional norms. Drawing from literature on influencer cultures, platform economies, and imaginaries, the study analyzes data from interviews with content service organization executives and influencers, alongside platform analytics and advertising campaigns. The findings elucidate how racial discourses shape and challenge creator cultures, highlighting barriers for Latin American influencers in the US. This research contributes to understanding the social dimensions of creator culture, revealing impediments faced by diasporic influencers
Business · Dream · Immigration · Influencer marketing · Latin Americans · Media studies · Nationality · Political science · Public relations · Racism · Sociology · Digital Communication and Language · Digital Marketing and Social Media · Gender Studies · Gender, Feminism, and Media · Law · Psychology · Marketing
Creator Culture
(Not) Getting Paid to Do What You Love
Pero Like and mitú
Radiografía de los micro-influencers en la economía de las plataformas digitales
Immigrant Influencers on TikTok
‘Hey, I like ur videos. Super relate!’ Locating sisterhood in a postcolonial intimate public on YouTube
‘You betrayed us’
Contextualising Author-Audience Convergences
Rewarding Good Creators”
Between Commerciality and Authenticity
Connected migrants
Got to be real
The influencer pay gap
The platformization of cultural production
The romance of work
Picturing luxury, producing value
Diaspora micro-influencers and Covid-19 communication on social media
Toward New Imaginaries
Peripheral Creator Cultures in India, Ireland, and Turkey
To Eat the Cake and Have It, too
Influencer Management Tools
You Need At Least One Picture Daily, if Not, You're Dead
Weapons of the Chic
Constructing the Platform-Specific Self-Brand
Having it All' on Social Media
| Citations per year | 5 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |