Wikipedia como vocabulario controlado
Está Superado El Control De Autoridades Tradicional
Bibliographic Data
| ID | 12623486 |
|---|---|
| Authors | Jesús Jiménez-Pelayo (corresponding author) |
| Year | 2009 |
| Volume | 18 |
| Issue | 2 |
| Pages | 188-201 |
| Publication date | 2009-02-11 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | El Profesional de la Informacion (JOURNAL) |
| Journal identifiers | ISSN: 1386-6710 • E-ISSN: 1699-2407 |
| Publisher | Ediciones Profesionales de la Informacion SL (PUBLISHER) |
| DOI | 10.3145/epi.2009.ene.09 |
| OpenAlex | W2338560543 |
| Language | EN |
| Citations received | 1 |
On the internet, statistical tools are essential to measure the results of online marketing campaigns. The lack of those tools is annoying because companies cannot make decisions based only on intuition and expectations. A webmaster has to know clearly the objectives and targets, and has to fight to enlarge the user base and to improve their conversion rates. Google Analytics offers the best statistical service: good quality, friendly interface and free service. It offers not only statistical data, but improves the ROI of the companies, i. e., it helps them to earn more money. This is why Google Analytics is used more and more everywhere
Analytics · Business · Control (management · Data science · Database · Intuition · Measure (data warehouse · Service (business · Statistical analysis · Statistics · The Internet · World Wide Web · Advertising and Communication Studies · Computer Science · Journalism and Media Studies · Mathematics · Psychology · Wikis in Education and Collaboration · Artificial Intelligence · Marketing
| Citations per year | 0.07 |
|---|---|
| Citation span | 2011 - 2011 (1) |
| Highly cited | No |