Estrategia comunicativa digital en el museo

Bibliographic Data

ID12624488
AuthorsRaquel Martínez-Sanz (0000-0002-4753-0282, corresponding author)
Year2012
Volume21
Issue4
Pages391-395
Publication date2012-07-01
Open AccessYes
TypeARTICLE
VenueEl Profesional de la Informacion (JOURNAL)
Journal identifiersISSN: 1386-6710 • E-ISSN: 1699-2407
PublisherEdiciones Profesionales de la Informacion SL (PUBLISHER)
DOI10.3145/epi.2012.jul.10
OpenAlexW1999437300
LanguageEN
Citations received12

In the last century museums have undergone a number of transformations from the conceptual, functional and practical side that have enhanced their communications. The technological revolution, and more specifically the emergence of the Internet, has demonstrated its potential to set up and globalize a set of tools, called social media, able to establish a closer link between the institution and its audience. However, the essence of web 2.0 requires a change in attitude that will eliminate any trace of unidirectionality and allow participation. These requirements affect the configuration of the museum’s communication strategy, which should integrate the digital side and keep in mind the particularities derived from it

Institution · Media studies · Multimedia · Set (abstract data type · Social science · Sociology · The Internet · World Wide Web · Advertising and Communication Studies · Communication and COVID-19 Impact · Computer Science · Media and Digital Communication · Philosophy

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