Evolución del perfil profesional del community manager durante la década 2009-2018

Bibliographic Data

ID12624926
AuthorsLuis Mañas-Viniegra (0000-0001-9129-5673, Universidad Complutense de Madrid, corresponding author), Isidro Jiménez Gómez (0000-0001-7372-7276, Universidad Complutense de Madrid)
Year2019
Volume28
Issue4
Publication date2019-05-05
Open AccessYes
TypeARTICLE
VenueEl Profesional de la Informacion (JOURNAL)
Journal identifiersISSN: 1386-6710 • E-ISSN: 1699-2407
PublisherEdiciones Profesionales de la Informacion SL (PUBLISHER)
DOI10.3145/epi.2019.jul.03
OpenAlexW2952861938
LanguageES
Citations received7
References cited12

The academic major of community manager is scarcely present in the curricula of Communication degrees, despite the growing importance of social media as a source of employment and the fact that 75% of the job offers that include community manager tasks have a profile that is exclusive and different from those of other jobs in the digital area. Based on a sample of 731 employment offers with community manager tasks published in domestika.org, the main job portal specializing in this sector, an analysis of this professional profile has been made during the decade 2009-2018. The management of social media is no longer the sole domain of programmers and web designers. In fact, this position has experienced a transformation into a professional Communication profile, and each year more competencies and skills are demanded of the community manager, yet within a context of greater job instability. Furthermore, this position seems to be evolving toward the management of influencers

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