What affects perceived quality? An examination of television fiction series

Bibliographic Data

ID12625177
AuthorsCristina Etayo (0000-0002-8464-0691, Universidad de Navarra, corresponding author), Nuno José Lopes (0000-0003-4991-6207, EADA Business School), Elana E Nichols (0000-0002-4192-5849, Universidad de Navarra)
Year2023
Publication date2023-12-02
Open AccessYes
TypeARTICLE
VenueEl Profesional de la Informacion (JOURNAL)
Journal identifiersISSN: 1386-6710 • E-ISSN: 1699-2407
PublisherEdiciones Profesionales de la Informacion SL (PUBLISHER)
DOI10.3145/epi.2023.nov.15
OpenAlexW4389264438
LanguageEN
References cited46

With the number of television series increasing almost daily and resources becoming increasingly sparse, it is more important than ever for companies to determine which series will have market success or not. This paper attempts to identify the characteristics of television fiction series that cause consumers to perceive them as being of high quality. In a nation-wide survey, we surveyed 874 television viewers about ten series from four genres to investigate which characteristics of television series predict consumers’ perception of their quality. Although in most cases the coherence of the plot and the dialogues have a strong and positive effect on perceived quality, overall, we find that different genres have different predictors of perceived quality. We discuss the implications of our findings and provide recommendations for future research and practice

Advertising · Business · Coherence (philosophical gambling strategy · Media studies · Perception · Plot (graphics · Quality (philosophy · Series (stratigraphy · Sociology · Statistics · Television series · Computer Science · Digital Marketing and Social Media · Mathematics · Media Influence and Health · Media, Gender, and Advertising · Psychology